2024 MEDIA KIT
AUDIENCE OVERVIEW
172,380
MONTHLY
REACH
MONTHLY WEBSITE PAGE VIEWS
671,638
MG MAGAZINE
MONTHLY READERSHIP
10.6K
EXECUTIVES &
DECISION MAKERS
86%
E-NEWSLETTER SUBSCRIBERS
14K
WHO WE ARE
A NATIONAL B2B PUBLISHING COMPANY FOCUSED ON CONNECTING PEOPLE, BUILDING BRANDS, AND ADVANCING BUSINESSES OPERATING WITHIN THE CANNABIS INDUSTRY.
Since 2015, mg’s award-winning platforms have set new standards in business-to-business journalism. Today, mg is a highly influential, market-leading resource dedicated to advancing communication, progress, and leadership
In a world of abundant information, mg’s experienced team serves its audience with trustworthy, objective, credible, and accurate information through a variety of platforms designed to connect people, build brands, and advance business.
THOUGHT LEADERS
JOURNALISTS
REPORTERS
ADVOCATES
CREATORS
ARTISTS
ANALYSTS
ADVERSARIES
MARKETERS
ADVERSARIES
SPECIALISTS
CUSTOMERS
CONSULTANTS
PROGRAMMERS
REPRESENTATIVES
10,454
QUALIFIED MONTHLY READERSHIP
91%
VERIFIED WITHIN 12/MO PERIOD
CIRCULATION METHOD
USPS PERIODICAL (POLY BAGGED)
- REQUESTED/QUALIFIED
- REQUESTED/NON QUALIFIED
- INTERNATIONAL
- DIGITAL MAGAZINE
- COMPLIMENTARY
- $95/YEAR
- $140/YEAR
- COMPLIMENTARY
12
ISSUES PER YEAR
3.2
AVERAGE PASS-ALONG
READERSHIP LEVEL
MANAGERIAL
EXECUTIVE
ADMINISTRATIVE
OTHER
CIRCULATION BREAKDOWN BY SECTOR
SERVICES
AUDIENCE
PRINTED MAGAZINE
EXPERIENCE RESULTS IN SUCCESS.
For more than four decades, we have provided business-to-business media services to some of the largest industries in the world. Since 2015, mg Magazine has been the undisputed market leader in serving the U.S. cannabis industry with information that clearly and accurately reflects this emerging market. Every issue is a clear reflection of our commitment to unbiased journalism, meaningful photography, and progressive design. Moreover, each monthly issue is a direct reflection of our dynamic industry and the diverse vanguard of innovators who drive progress and create the brands of the future.
121K
UNIQUE MONTHLY READERSHIP
38%
38%
TARGET AGE
25-44
REPRESENTS 52%
EDUCATION
GRAD STUDENTS
INCOME LEVEL
OVER $100K/YEAR
AUDIENCE
FOCUSED ON ENGAGEMENT.
mg Magazine’s team of expert journalists and content creators engage with a global audience of industry professionals each and every day.
mgmagazine.com is a trusted and credible industry resource for news, education, and in-depth feature stories. Our ongoing commitment to quality journalism results in a meaningful and engaging experience for our readers and advertising partners alike.
mg’s ongoing commitment to practicing excellence in journalism translates to success for our clients. This is the reason why mgmagazine.com has the highest client retention rate in the industry. No other B2B digital platform even comes close to the engagement rate of mgmagazine.com
In addition to a wide variety of display options, we also over sponsored content/native advertising products as well as cross-platform offerings.
BRANDED
CONTENT
Engage mg Magazine’s B2B audience with native Branded Content. This service is a great way to boost your brand’s reputaion in a noninvasive way and demonstrate value to the cannabis community. Our Branded Content program allows companies to connect with their audience on a meaninful level and has proven to be 60% more effective than tranditional advertising alone.Engage mg Magazine’s B2B audience with native Branded Content. This service is a great way to boost your brand’s reputaion in a noninvasive way and demonstrate value to the cannabis community. Our Branded Content program allows companies to connect with their audience on a meaninful level and has proven to be 60% more effective than tranditional advertising alone.
ONLINE
600 word article, optimized content, Include up to 5 images and 2 links.
SYNERGISTIC UNION (SPREAD)
Left page: Written article with images Right page: Full page advertisement
Professional Content +Powerful Results
mg Magazine’s experienced marketing team works with clients to define the goals and objectives of the campaign. Based on these objectives, clients are partnered with a seasoned marketing journalist who will craft an engaging story maintaining the delicate balance of education, information, and SEO-relevant terms and keywords
Our 3 editorial principles:
1. Create high-value content for the reader.
2. Remain true to the media format.
3. Engage the reader with a “call to action.”
Branded Content is a team effort, and each story is approved by the
client prior to publishing.
CLIENT RESPONSIBILITY
- The client is responsible for clearly defining the campaign’s goals and objectives.
- Reviewing the content for accuracy prior to publication.
- Providing “rights managed” photography (if necessary).
- Adhering to the advertising terms, conditions, and art specifications.
- Providing a print-ready, full-page display advertisement for the printed magazine in accordance with artwork deadline and design specifications.
Editorial Calendar
JAN
MARKETING & BRANDING
Ad Close: Nov 23
Artwork Due: Dec 1
FEB
TRENDING IN 2024
Ad Close: Dec 22
Artwork Due: Jan 3
MAR
MANUFACTURING
Ad Close: Jan 25
Artwork Due: Feb 1
APR
RETAIL DESIGN
Ad Close: Feb 23
Artwork Due: Mar 1
MAY
THE POWER ISSUE
Ad Close: Mar 25
Artwork Due: Apr 1
JUN
BRANDING
Ad Close: Apr 24
Artwork Due: May 1
JUL
RETAIL STRATEGY
Ad Close: May 24
Artwork Due: Jun 1
AUG
TECHNOLOGY
Ad Close: Jun 24
Artwork Due: Jul 1
SEP
INTERNAL OPERATIONS
Ad Close: Jul 25
Artwork Due: Aug 1
OCT
CULTIVATION
Ad Close: Aug 25
Artwork Due: Sep 1
NOV
INVESTING & FINANCE
Ad Close: Sep 25
Artwork Due: Oct 1
DEC
LEADING EMPLOYERS
Ad0lose: Oct 25
Artwork Due: Nov 1
PRINT + DIGITAL RECURRING TOPICS
INDUSTRY HEADLINE NEWS
RETAIL DESIGN
PURCHASING TRENDS
FINANCE
OPERATIONS MANAGEMENT
Q&A WITH INDUSTRY EXPERTS
MARKETING & ADVERTISING
CULTIVATION
HUMAN RESOURCES
BANKING
TECHNOLOGY
PACKAGING
BRANDING
CUSTOMER SERVICE
DATA MANAGEMENT
MERGERS & ACQUISITIONS
EXTRACTION & PROCESSING
SOCIAL EQUITY
TRENDING PRODUCTS
ARCHITECTURAL DESIGN
SPECIFICATIONS
PRINT AD UNIT SIZE
Full Page Spread
Bleed Size: 17” X 11.25” Trim: 16.75” X 10.875”
Full Page
Bleed Size: 8.625” X 11.25” Trim: 8.375” X 10.875”
1/2 Page Horizontal
7.365” X 4.865”
1/3 Page Strip
2.6819” X 10.625”
PRINT FILE DELIVERY INSTUCTIONS
Artwork is due prior to the artwork deadline date.
Double Truck (spreads) should be output as single page files.
Convert all type to outlines before exporting.
We accept the following formats: TIFF, PDF, EPS
Please ensure the artwork is “print-ready.” No proofs will be provided, unless specifically requested.
Company name must be included in the file name.
Send files to: [email protected]
Large files may be sent through Dropbox, Hightail or Google Drive.
OUR 'DO NO HARM' MANTRA IS ROOTED IN OUR CORE VALUES
We all share a common goal of working smarter and more efficiently to reduce our carbon footprint. mg Magazine only works with suppliers and vendors that share in these values and comply with the highest environmental standards, and eco-friendly programs. Whenever possible, our products are printed on recycled paper and use soy-based inks. While this process does increase the product cost, we believe this is not a choice but a responsibility. We appreciate your understanding and support.
PRINTING PROCESS
100% Computer to Plate (CTP)
ARTWORK EXPORT REQUIREMENTS
PDF/X-1a file format
Line Screen: 133
Embed all fonts (Use only Type 1 fonts, not TrueType)
Images must be CMYK between 266 and 300 dpi
Keep any type at least 0.5” from trim
Should you have any questions pertaining to the print specifications or file delivery process, please email [email protected].
DIGITAL
SPECIFICATIONS
HIGH IMPACT SKYLINE BANNER
Dimensions: 970 x 250
Run of Site (ROS)
Buy: Monthly
SOV: 16.7%
File Type: .gif, .jpg, .swf, rich media
Size Limit: 200kb
Image Format: Max loops 3, 24fps
Video Format: mp4 or mov, 15 sec/max
DIGITAL FILE DELIVERY INSTUCTIONS
Artwork is due prior to the artwork deadline date. Send files to: [email protected]
HOME PAGE INTERCEPT
Dimensions: 600 X 450
Home Page
Buy: 15 Days
SOV: 100%
RC: Every 5 user sessions
File Type: .gif, .jpg
Size Limit: 150kb
Format: Rich Media
SKYLINE
Dimensions: 728 X 90
Run of Site (ROS)
Buy: Monthly
SOV: 6.67%
File Type: .gif, .jpg, .swf, rich media
Size Limit: 40kb
Format: Rich Media
IN-PAGE LEADERBOARD
Dimensions: 728 X 90
Run of Site (ROS)
Buy: Monthly
SOV: 6.67%
File Type: .gif, .jpg, .swf, rich media
Size Limit: 40kb
Format: Rich Media
RIGHT SQUARE BILLBOARD
Dimensions: 300 X 250
Run of Site (ROS)
Buy: Monthly
SOV: 6.67%
File Type: .gif, .jpg, .swf, rich media
Size Limit: 40kb
Format: Rich Media
NEWSLETTER SPONSORSHIP
Dimensions: 600 X 200
Newsletter
Frequency: Weekly
SOV: 100%
File Type: .gif, .jpg
Size Limit: 150k
Format: Rich Media
WIL WALKER
President, Display Dispensary
Out of all the various industry publications, mg Magazine does it the best!
mg understands its audience and produces a quality product that meets the industry’s needs. Display Dispensary launched its first campaign with mg just after the pandemic in 2020, and the ROI was realized almost immediately.
mg Magazine has proven to be an instrumental marketing vehicle and is clearly a contributing factor to our explosive growth.
+CONTACT
SALES & CLIENT SERVICES
Brandi Mesta
(424) 703-3798
[email protected]
Murray Park
(424) 253-8099
[email protected]
Meg Cashel
(424) 246-8912
[email protected]